PEO Brokerage Opportunities

Why PEO brokerage is a great career opportunity.

At StaffMarket we believe the PEO brokerage opportunity represents one of the best ways for talented and motivated people to create an independent source of income for themselves and their families while providing a truly valuable product to all types of businesses... regardless of their size, location or business type. Let us explain why:

PEO Marketing – Then and Now

There are hundreds of PEOs operating throughout the Unites States today. Like all businesses PEOs are looking for ways to expand their client base and grow their company. In the early days of the PEO industry the sales model for PEOs was to hire full time sales persons who would call on prospective clients and educate them on the value of their PEO’s services and attempt to get the prospect company to join their PEO. Although this sales model was expensive (base salaries for sales staffs, expense accounts, etc.) it was a financially viable sales model due to:

1) PEO Profit Margins high enough to cover the expensive sales costs to educate and sign an account.
2) Broad based coverage Workers Compensation insurance that allowed the PEO to take on almost any type of client account.

The situation has changed. PEO margins are much lower today than in the past causing tremendous pressure to reduce costs. Many PEOs have had to increase their deposits with insurance carriers in order to maintain their Workers’ Compensation insurance policy (without one a PEO is out of business). This increased collateralization has caused many PEOs to look for ways to cut costs…. specifically their cost of sales. In addition many PEO insurance policies have severely restricted the kinds of prospective account a PEO can take. This has caused the prospective client pool for any single PEO to be narrowed dramatically. Now rather than a PEO sales person having a broad target market, they must target a narrow band of business types who represent a risk type that is acceptable under their PEO’s insurance policy. Every PEO sales force has been affected. In addition, many PEOs have increased their underwriting requirements (information about the workers’ compensation insurance risk) of the prospective companies and now must get approval from their insurance carriers on a case-by-case basis. This has lengthened the sales cycle and further impaired the ability of direct PEO sales persons to get the account placed with their PEO.

The PEO Sales Process Transformation – Turning to Brokers

Aggressive and insightful PEO executives have increasingly realized that working with StaffMarket PEO brokers offers them a way to reduce their cost of sales and offers them a way to keep sales costs directly related to their top line revenue. When working with StaffMarket PEO brokers, PEOs do not incur sales costs until they have the corresponding revenue. This is smart business and it is the reason hundreds of PEOs are now working with StaffMarket.

Industry Parallel – Insurance

At StaffMarket we believe that the sales process for the PEO industry will follow the transition from a captive sales person to a broker based sales model just as the insurance industry did over the last 20 years. In 1980 most insurance sales were done by persons directly employed by the insurance companies…. for example Prudential. Due to some of the same reasons affecting the PEO industry today, the insurance industry made a transition to a network of independent insurance agents that represent many insurance company lines. This independent brokerage sales model makes economic sense for everyone…the customer, the sales person and the insurance company. Since pioneering PEO brokerage in 1999, StaffMarket is now the largest PEO brokerage in the nation and we believe that in the next 5 years almost all PEO sales will be done via brokers.

Your Opportunity

The transformation of the sales process for the PEO industry offers a rare opportunity for people who understand business and the value PEOs can offer. The StaffMarket PEO brokerage program offers entrepreneurial type individuals the ability to create wealth for themselves and their families. If you want to be an employee and subject to the arbitrary politics and job insecurity that is the norm in America today… this is not for you. If you value your independence and want to create a reliable source of steady income we offer a great opportunity.

StaffMarket Services, LLC
431 Old Main Street, Suite 202
Bradenton, Florida 34205 (get map)
Phone: 941-750-9450 - Fax: 305-675-2872
Office hours are 9:00am to 5:00pm EST
Send e-mail to: StaffMarket Information